What is a Circular Model/Circularity?
“A circular economy is based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.”
- The Ellen Macarthur Foundation
The Linear Model
Take, make, purchase & use, dispose - is the linear model of how we typically produce and consume clothing.
Circularity In Clothing
In clothing, circularity means making effective and efficient use of repurposed fibers, designing for longevity, and making it possible to retain the value of products and materials in their end-of-life phases.
Better Processes & Products
In doing so, we ensure material efficiency, longer product life, and a flow of resources from post-use to the production of new products.
What does a circle mean for us?
Conscious Consumerism
Clothing has the power to bring people together - but overconsumption is a different story altogether. Conscious Consumerism is an awareness of how your purchasing decisions impact society at large.
In order to allow for nature and people to thrive, an active effort to commit to better purchasing and consuming behavior is needed.
Intentional Design
We believe in creating intentionality from the outset, as the design process is often the best stage to influence the sustainability of an item.
Intentional design means designing our products with the purpose of fulfilling your company’s needs, but at the same time, with a consciousness of your garment’s beginnings and future possibilities. In doing so, we attempt to transform the meaning of design and its deeper significance.
R3: Return, Repurpose, Recycle
We work to create shared value for both your business and society. Our commitment does not stop at creating products with longevity, rather, our R3 Program encourages the utilization of waste as a potentially new resource.
By helping you manage your garment’s life-cycle through the convenience of returning, repurposing, or recycling them with us, we work together to pioneer sustainable innovation.
Commitment, Collaboration & Community
Moving towards a circular economy poses one of the greatest challenges of our generation. One entity alone does not have the influence to change issues. This is why commitment, collaboration, & community are needed in order to take circular innovation to scale.
Life Cycle
In selecting our materials and creating our products, we take great consideration of their whole life-cycle.
This means thoroughly considering how materials are created and sourced, and how we can work towards retaining their value in their end-of-life phases.
Encourage, Educate, & Engage
We work to encourage businesses (and consumers alike) to believe that it is possible to align profits and purpose.
Through education and engagement with our clients, partners, and communities, we aim to be able to transform this belief into attitudes and choices that can bring about lasting and positive change.